James Robertson

James Robertson

Head of Digital Comms & AI

Weber Shandwick

With nearly two decades of digital communications expertise, James’ passion for making clients famous online has driven him to continually craft and execute pioneering integrated campaign strategies, creative innovations, digital production, and deft corporate reputation management.

James has translated his innovation-first mindset to focus exclusively on Applied Generative AI – consulting with major global clients on their AI adoption strategies, integration and transformation. His partnerships with industry giants such as Ericsson, Nestle, Novartis, Sanofi, Pfizer, ViiV and Mars and has centered on maximising impact by embracing generative AI in communications. He has skillfully helped guide these organisations’ comms teams through the broader implications for communications trends and the practical applications of AI technologies for more productive, and impactful, work.

United Kingdom
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Virtual AI in PR Boot Camp

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20-21 February 2025
10.00-15.00 (CET)

Marketing Kingdom Malta 5

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October 10th, 2025

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